Festival of Motoring has grown into the largest industry-supported auto show in South Africa and one of the most significant automotive events on the African continent. In 2027, we celebrate a landmark milestone: the 10th Festival of Motoring, taking place from 27–29 August 2027 at Kyalami Grand Prix Circuit.
Since its inception, the festival has been driven by a vision to create a vibrant automotive community where industry leaders, passionate motoring enthusiasts, families, and those searching for their next dream car can come together for an unforgettable celebration of all things motoring.
The scale and reach of the Festival of Motoring continues to grow. At the most recent festival, 123 exhibitors and 24 vehicle brands came together to showcase the very best of the automotive industry, lifestyle and motoring culture. The event welcomed visitors from 261 towns and cities across South Africa, with 24 countries represented, highlighting the festival’s growing appeal both locally and internationally.
With more than 40 pit doors supported by leading vehicle manufacturers and importers, visitors can get closer to the latest vehicles and technologies than ever before. From automotive products and services to lifestyle offerings, custom builds and everything in between, the festival brings together an extensive range of exhibitors and experiences for motoring enthusiasts of all ages.
But Festival of Motoring is far more than an exhibition. It’s an opportunity to experience the world of cars in motion. Visitors can get behind the wheel of the latest models on the iconic Kyalami Grand Prix Circuit, put their skills to the test on the dynamic self-handling track, or tackle the dedicated 4×4 off-road course.
Add live entertainment, delicious food, family-friendly activities and a packed programme of motoring experiences, and you have three days designed to celebrate the passion, excitement and culture that bring the automotive community together.
In 2027, the Festival of Motoring celebrates its 10th edition — bigger, bolder and ready to make history. Join us at Kyalami Grand Prix Circuit from 27–29 August 2027 for the 10th Festival of Motoring.
About the Organiser
Messe Frankfurt is a global powerhouse in trade fairs, congresses, and events, boasting an impressive presence across 30 diverse locations worldwide with over 2,500 dedicated employees. The South African office has a talented team of over 30 seasoned professionals with established marketing, sales, and operational capabilities. Messe Frankfurt South Africa organises large-scale events such as Automechanika Johannesburg, Festival of Motoring, AERO South Africa, Allfashion Sourcing, and Hobby-X.