Tech Zone

An interactive platform for visitors to learn about the latest automotive technology, trends, aftermarket enhancements, and the future of smart mobility

AutoTrader, South Africa’s largest online automotive marketplace, joined forces with the iconic Festival of Motoring to bring visitors to an all-new Tech Zone, packed with the latest in auto-tech innovation.

Dubbed the Tech Zone, the AutoTrader headed initiative will feature leading brands such as Volvo, BMW, and Mercedez-Benz – all at the forefront of digital motoring development. Representatives from these brands and others will present Tech Talks, together cracking a window onto the future of automotive tech.

The AutoTrader Tech Zone hosted Tech Talks, a spread of hot topics featuring: 

  • ‘Digitization by George Meinie, CEO Auto Trader
  • ‘Racing Legends’ by Sarel van der Merwe, Graham Duxbury, Paolo Cavalieri, Will Kinsmann – Goodwood FoS
  • ‘How We Integrate And Live With The Electric Car’ by Jon Kroeger – Future Customer Consultant
  • ‘The Importance Of New Technology In BMW & Audi’ by Ismail Makhlouf (Technohead)
  • ‘Petrol-heads vs. Techno-heads’ with Gary Formato, Vic Maraja, George Meinie, Hiten Parmer

AutoTrader are uniquely positioned to drive the future tech auto message. Having evolved from a print only publication to today’s 20 times bigger digital only offering, and one of the world’s tech giants, the company is ready to help drive the industry forward.

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